GoodUp & Transavia
WOUTER BAKKER & ARJEN KIESKAMP
GoodUp is a fast-growing social enterprise that helps companies activate people around the company purpose.
Companies start to realize that polishing the outer layer with corporate giving & volunteering and cause marketing is no longer perceived to be sufficient by their employees, customers and communities.
It’s important to nourish the core of business by engaging employees on the brand purpose. Transavia is on of the companies that is working with GoodUp. Arjen from Transavia will share their journey, challenges and successes on how they drive sustainability in the aviation industry by having a clear purpose.