Positive sum game

Ann Maes & Herman Toch

“In today’s world, companies and organisations shouldn’t have to choose between ‘us’ for a better world or ‘me’ making as much profit as I can.” Ann Maes and Herman Toch’s new book lasers in on the discussion of what purpose offers to companies. Profit and Purpose are a ‘Positive Sum Game’. Through transformations taking place in technology, sustainability and human values, we find ourselves in a transition that creates fertile soil for a game that knows only winners. During Purpose Day they’ll inform us on the enormous economic power that’s created through a collaboration between digital natives and sustainability natives.

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