FRIENDS FOR BRANDS
How advertising becomes a force for positive impact
Joey Vermijs, purpose leader in the creative industry and co-founder of Friends for Brands means business! On a daily basis Joey consults international purpose brands like The Ocean Cleanup, Energy Floors and Unilever on strategy and creation. He can charge people like no other and is always looking ahead for new ideas, opportunities and possibilities. Joey has a holistic way of thinking and believes that all of us are part of the same ecosystem. “If all of us call upon our talents and try to be of service of each other, we’d all have plenty to go around.” This way of thinking has led him and his business partners to a new, groundbreaking venture. At Purpose Day he will launch Friends for Brands’ latest initiative which will transform the advertising industry.